smurfs
LOGO - CONCEPT
For the latest Smurfs movie, I explored creating a title that captured the playful, whimsical energy of the franchise while giving it a fresh, cinematic edge. The title animation seen below was a concept that focused on the dimensional travel that takes the Smurfs on their adventure.
I also had a ton of fun exploring a custom Paramount studio logo that reimagined the iconic mountain as a Smurf Village nestled in a mushroom-dotted forest, blending brand recognition with storytelling charm right from the start. Kudos to Mike Sausa for the fantastic idea.
Paramount logo concept
Title animation
styleframes
Credits:
Design/Animation: Michael Daniels
Creative Director: Mike Sausa
Executive Producer: Matthew Primm
All work created at Create