imax documentaries
LOGO - CONCEPT
We all know IMAX as a brand that feels larger than life. When the company launched its IMAX Documentaries branch, I had the opportunity to develop a concept for a new studio logo animation that would play before each film.
In this concept, the camera journeys across Earth’s breathtaking landscapes and diverse biomes - revealing both human innovation and the planet’s natural wonders in a surreal environment. These scenes coexist within the same world, gradually revealing colossal monolithic forms that resolve into the iconic IMAX letters.
stills
Credits:
Design: Michael Daniels
Creative Director: Aaron Becker
Executive Producer: Seth Kleinberg
Producer: Troy Miller
All work created at Filmograph