the last of us

TEASER

When I first sat down to think about this design, I knew I had to incorporate a flashlight reveal. I remember playing the game and thinking that mechanic was so unique. It truly created a dramatic and dynamic experience.

By combining the flashlight with the other key visual themes I loved from the game - such as atmospherics and spores - a design and animation language was brought to life for the marketing campaign of this beloved IP.

The internal cards took a slightly different approach. Instead of being revealed from behind, the copy is revealed by the subtle turning on of a flashlight scanning the letters.